Media Contacts

NOW IT’S PERSONAL, From Discovery to Trust

Howard Liem — Wed, 04 Jan 2012 09:52:35 +0000

Search engines hebben zich in de laatste tien jaar sterk ontwikkeld tot een waardevolle bron aan informatie over de online consument en hun zoek gedrag. Lees hier meer over in de nieuwste publicatie van Media Contacts Internationaal.

Over the last five years Google has evolved into a socially focused Search Engine, aiming to achieve their goal of providing personalized results influenced by a user’s Social Network. The impact of this personalization is altering Search space by changing the way consumers interact in today’s always-on world.

MC Insights SEO best practices

Howard Liem — Wed, 28 Dec 2011 12:26:20 +0000

Lees de laatste insights op het gebied van SEO. Best practices en tips voor Social Search.

The evolution and impact of Social Search is still in its infancy. Media Contacts expects Social Search will continue to gain in popularity and continue to be a larger percentage of the Search Engine’s algorithm in the near future, as both Search Engines and users are interested in endorsements from trusted connections.

SOCIAL MEDIA ATTRIBUTION, Beyond user engagement

Howard Liem — Mon, 04 Jul 2011 11:33:44 +0000

This Havas Digital Insights piece outlines Artemis’ methodology for attribution across Display, Search, Video and Social Media, showing real-world examples of applications to the e-commerce world, as well as laying out the framework in which the analysis is being carried out.

Navigating Online Consumer Privacy

Howard Liem — Wed, 22 Jun 2011 11:36:40 +0000

The question of control of data generated by consumers’ online activities has rapidly become a hot topic in the marketing industry worldwide. In this paper we seek to lay out the current situation and challenges for the marketing industry regarding online consumer privacy, identify solutions and offer guidance to agencies, advertisers, aggregators and publishers to ensure compliance with current industry initiatives and best-practices.

How To Find Social Media Success – Comparing Like for Like

Howard Liem — Mon, 18 Apr 2011 11:41:12 +0000

Success is not with the brands that shout the loudest anymore, it’s about those that seek to inspire conversations, engage consumers and reward interaction to add meaningful value to the life of their customers.

Over the past 2 years ‘Social Media’ has become a huge focal point due to its sheer mass, coupled with the awesome amount of data available to create real engagement.

The goal of this Insight is to help advertisers think about how to successfully leverage social media within the media mix and find the ability to put value on social media engagement, whether it’s a tweet, like, or video play.

Ad Exchanges: Bringing Sanity to Display

Howard Liem — Wed, 23 Mar 2011 11:46:24 +0000

The online advertising system is currently flawed. The advertisers aren’t reaching their intended audience; the publishers aren’t getting fair market value; and the consumers are swamped with ad clutter.

Ad exchanges, properly managed, change that.

This white paper will examine the basics of ad exchanges and Demand Side Platforms (DSPs). It will delve into Adnetik’s approach to comprehensive data management and its role in driving the absolute best bidding strategy. It will consider the implications of exchanges from the advertiser’s and the publisher’s perspectives. Finally, it will explore how Adnetik and the exchanges provide a model where everybody gains.